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Case Studies

Telemundo Atlanta

Explore a compelling story of digital transformation success in a rapidly evolving media landscape.
INDUSTRY
MEDIA
At a Glance
Java
Python
JavaScript
Webflow

Executive Summary

In today's dynamic media industry, Telemundo Atlanta, the leading voice of the Latino community in Atlanta, was faced with the imperative of transforming its digital strategy to stay ahead of its audience of nearly one million. Faced with the need for a digital presence that reflected its reputation, Telemundo Atlanta turned to Parrolabs, seeking innovation and a new technological horizon.

Parrolabs helps Telemundo Atlanta revitalize its digital presence

Telemundo Atlanta partnered with Parrolabs to modernize its digital strategy and enhance its engagement with viewers.

01

proposed solution

Parrolabs responded to the call with a comprehensive proposal to resolve technical issues and reimagine Telemundo Atlanta's digital presence. The strategy focused on deep technical optimization and a renewed user experience that aligned with the expectations of an increasingly connected audience.

02

Process

Technical Analysis: We begin with a thorough diagnosis, unraveling the complexities of the existing code and web infrastructure.

Strategic Design: We developed a digital blueprint that served as a roadmap for the transformation, ensuring that each step was aligned with Telemundo's business and communication objectives.

Execution and Development: We implement cutting-edge solutions, deploying modern technologies and agile development practices to revitalize the Telemundo Atlanta platform.Detailed results:

03

Results

Increased Visibility and Traffic: The digital restructuring resulted in an impressive increase in web traffic, with 53% more visitors validating the effectiveness of the improvements.

SEO and Positioning: Our carefully calibrated SEO strategy launched Telemundo Atlanta to the top positions in related searches, especially in Google News, multiplying its reach.

User Engagement and Retention: An improved user experience meant attracting and retaining the audience with a more intuitive and attractive platform.

Recognized By:
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As a client of Parrolabs, I’ve consistently experienced outstanding service and top-notch talent. Their developers aren’t just skilled; they bring a level of dedication and innovation that genuinely elevates our projects. Parrolabs doesn’t just deliver on promises – they exceed expectations.

Dennis Langlais

Kin Insurance - Tech Manager

“Working with Parrolabs has been a game-changer for my agencies. Their designers and marketing staff blend creativity with efficiency. The talent at Parrolabs goes beyond skill; they bring a unique energy that enhances every project. It’s not just about fulfilling requirements; it’s about partnering with a team that truly gets your vision and amplifies it.”

Pete Mertz

Misfit - Agency Owner

Parrolabs delivers valuable development services and collaborates with internal resources to execute effective solutions to platform challenges. The team provides notable expertise, which supports a productive partnership. Their responsiveness and dedication lead to an ongoing partnership.

Lee Allen

Maryville - Tennessee

As a client of Parrolabs, I’ve consistently experienced outstanding service and top-notch talent. Their developers aren’t just skilled; they bring a level of dedication and innovation that genuinely elevates our projects. Parrolabs doesn’t just deliver on promises – they exceed expectations.

Dennis Langlais
Tech Manager, Kin Insurance

“Working with Parrolabs has been a game-changer for my agencies. Their designers and marketing staff blend creativity with efficiency, consistently delivering exceptional results. The talent at Parrolabs goes beyond skill; they bring a unique energy and understanding that enhances every project. It’s not just about fulfilling requirements; it’s about partnering with a team that truly gets your vision and amplifies it.”

Pete Mertz
Agency Owner, Misfit

Parrolabs delivers valuable development services and collaborates with internal resources to execute effective solutions to platform challenges. The team provides notable expertise, which supports a productive partnership. Their responsiveness and dedication lead to an ongoing partnership.

Lee Allen
Maryville, Tennessee

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