The Internet in 2020: Navigating the Vast Digital Landscape
The rapid expansion of the internet has resulted in a vast digital universe, but not all of it is valuable. How does one stand out in such an expansive wasteland and ensure their website is among the elite that capture the majority of traffic?
Understanding the Vastness of the Internet
The digital realm has evolved into a colossal space. Playing every song or reading every website on the internet would require lifetimes. However, the real challenge lies not just in creating a website, but in ensuring its performance amidst this vastness.
Website Rankings and Performance
It's evident that a few top-ranking websites monopolize the majority of the traffic. Tools like Alexa Ranking provide insights into a website's global position. Achieving and maintaining a rank within the top 2 million can be the difference between thriving in a lush digital oasis or getting lost in the barren wastelands.
Frameworks and Platforms: What the Top Sites Use
Wordpress dominates as the most popular framework, especially for content management. But what about the upper echelon of websites? Analyzing the top 100,000 websites gives a clearer picture of the platforms that drive their success.
Legacy Systems: The Silent Backbone
Interestingly, many top-ranking sites operate on aging technological backbones. Industries like airlines utilize software packages that, although modernized on the front-end, have core technologies dating back decades.
Trends in Web Development: The Shift to Static Websites
While the web once favored dynamic sites, a noticeable shift is underway. Static websites, complemented by microservices for dynamic features, are emerging as the preferred model due to their superior speed, which translates to improved SEO rankings.
Continuous Evolution: The Key to Digital Success
The journey doesn't end after building a website. Constant maintenance, updates, and promotional efforts are crucial. The top websites understand that success in the digital realm is a marathon, not a sprint. A long-term vision is essential.
Speed and SEO: The Changing Dynamics
Recent years have highlighted the increasing significance of speed in SEO, especially with the rise of mobile browsing. Although internet speeds have increased, there's a trend towards smaller, faster websites, with technologies like React, Angular, and VueJS gaining popularity among the top sites.
Starting Right: A Simple Path to Digital Success
For those venturing into the digital space, simplicity is key. Avoid unnecessary complexities, focus on speed, and exhibit patience. These elements can lay a strong foundation for future success.
Written by Niels Siskens