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SeaWorld, well-known in the aquatic entertainment industry, embarked on a journey to transform its image and address the animal welfare concerns surrounding them. To support this transformation, Parrolabs, a leading digital marketing agency, partnered with them to enhance their marketing efforts. We tackled the challenge of high-volume creative work and met strict media buying deadlines while working with a nearshore agency on this very intense, short-term ramp-up project.
SeaWorld's USA-based creative agency was overwhelmed with excessive projects on limited time and overburdened as they struggled to cope with the fluctuating demands. This caused them to stretch their capacities to the limit. At times, even the creative directors had to get involved to manage the workload, as delays in creative production could impact SeaWorld's marketing effectiveness. Parrolab's high-Volume innovative solution involved assembling a team of creative professionals in their Medellin, Colombia office to tackle the massive banner task ahead. This nearshoring approach allowed efficient collaboration between the USA-based creative agency and the offshore team. Parrolabs provided the proper guidance and support to the newly formed innovative team.
Parrolabs also implemented internal quality assurance (QA) processes to ensure all banners met the highest quality standards. The collaboration between Parrolabs and SeaWorld's USA-based creative agency resulted in the timely delivery of innovative materials. SeaWorld expressed great satisfaction with the results delivered by Parrolabs. The success of the SeaWorld project set a precedent for future collaborations. The ability to quickly scale a dedicated creative team and provide exceptional results positioned Parrolabs as a reliable partner for high-volume creative work. Parrolabs' collaboration with SeaWorld's creative agency demonstrated the effectiveness of nearshoring for handling high-volume creative projects and played a pivotal role in SeaWorld's transformation into a modern entertainment industry powerhouse.
