Conexion Case Study

Marketing an Absolutely Different Executive Recruitment Firm

Recruitment Conexion
Recruitment Conexion

Conexion Case Study

Robert Bertens is the CEO at Conexion, he is an experienced recruitment executive, having managed and operated recruitment operations in Europe, North America, and Asia.


Conexion is an absolutely different Recruitment firm. Focussing on only the top segment of the Industry, it does not deliver mediocre Candidates but only works with the top 5% of candidates. As other Executive Recruitment firms did not engage in Latin America, Robert saw the opportunity and thus has established itself as the Premier Executive Recruitment Firm in Latin America.

Robert reached out to Parrolabs as he was looking for a new challenge and got the recruitment vibes for Latin America. He was needing a Marketing Partner that understood the local Latin American Market as well as had a link with the IT market. Parrolabs was selected based on its reputation for effective Websites and Marketing.

Conexion Case Study


Parrolabs team sat down virtually during the Pandemic in order to establish a Marketing Strategy as well as implement several tactics for the recruitment firm. The Domain name was set at

Parrolabs was presented with a branding guide by a famous Dutch designer who was Robert’s personal contact, we took this design and add it to Webflow, this is a technology that allows designers to build brochure websites without needing a developer. The outcome was a website that worked for Robert as he can post his vacancies on Instagram as well as on the website. In addition, Parrolabs assisted in the start of Social Media for Conexion.


Professional Services

Company Size:

Mid-Market 25-200 employees


United States / Colombia

Parrolabs decided to partner even more closely with Robert and contracted with Conexion for some of the Executive Recruitment needs it has. The relationship is thus working on both ends. Robert now has a company that has had a great start in terms of Marketing.

Conexion Case Study