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Telemundo Atlanta, a popular Latino media brand, recognized the importance of revamping their digital strategy to stay relevant in the modern age. They were having a website, but results were lacking and the previous agency had virtually given up. News Websites have the unique challenge that they need to be ranking great in search engines, respond fast but also they will need to be updated every minute of the day. Where most websites will not see more updates than a few times a week at the most, news websites will be updated continuously. A Major challenge that we had to deal with is that the technology chosen, a headless website with a self-developed CMS was not the best for this kind of website.
When Susan Oh of Telemundo approached us in the winter of 2017, their website was in dire state. They asked us in honesty if they got what they paid for and the honest review at that time was that it was not in the best of states, but we felt hopeful that we would be able to turn the tide. Parrolabs researched various options for their website and sat down with the Telemundo Atlanta team to work out in details where it could be improved. Telemundo Atlanta was very focussed on producing content, but did not have much expertise or experience with technical aspects of the web and relied heavily on their previous agency.
Parrolabs took on the challenge and developed a targeted strategy to revamp Telemundo Atlanta's digital infrastructure. They focused on optimizing website performance, improving user experience, and showcasing content effectively. The collaborative effort paid off, with Parrolabs meticulously enhancing the website's backend and front end to create an engaging digital story for users.
The result was a significant surge in web traffic and improved visibility on search platforms, particularly Google News. The success of the partnership has been applauded by Telemundo Atlanta, who have recognized the heightened reach and improved operations. The partnership has opened doors to future digital ventures, with Parrolabs leading the charge in innovation.
Visitors can embark on an immersive visual journey showcasing the transformative before-and-after scenarios of Telemundo Atlanta's website, underpinned by compelling performance data. This case study serves as inspiration for other brands to embark on their digital transformation. They can reach out to Parrolabs to chart their path to digital prominence.
NearShoring outsourcing has gained significant traction over the last couple of years. Where Early outsourcing Pioneers were looking For the most optimal price, cultural differences, Time Zone Differences, and Lack Of Infrastructure Gave Outsourcing a Bad Reputation. Hence Nearshore Outsourcing has gained Traction as The Ideal Balance Between Cost Optimization and Efficiency. Parrolabs Specializes in Staff Augmentation Of Teams of Developers, Designers, and Marketing Staff in the near-shoring field to Optimize your costs and Processes.
NearShoring outsourcing has gained significant traction over the last couple of years. Where Early outsourcing Pioneers were looking For the most optimal price, cultural differences, Time Zone Differences, and Lack Of Infrastructure Gave Outsourcing a Bad Reputation. Hence Nearshore Outsourcing has gained Traction as The Ideal Balance Between Cost Optimization and Efficiency. Parrolabs Specializes in Staff Augmentation Of Teams of Developers, Designers, and Marketing Staff in the near-shoring field to Optimize your costs and Processes.
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