When trying to write a good and successful copy, there are many factors to consider. Paying attention to content length, including a call to action, being persuasive, and more, are all important when trying to write a successful copy. However, the ultimate purpose and intent of your copy should be to get yourself noticed as much as possible, as a popular phrase once said, “any publicity is good publicity.” This is where SEO comes in handy, and can help your copy reach that next step. So, what exactly is SEO, and what does it stand for? SEO stands for Search Engine Optimization, and it’s basically a technique that can help your website rank higher in the search engine results pages. SEO helps increase the visibility of your website or product, in order to get more people to view your product and perhaps more people interested in buying your product or service. Search engines such as Google, Bing, and Yahoo, utilize bots that specialize in collecting information that can help you find exactly what you are looking for when searching for something online.

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Keyword research is vital in Search Engine Optimization, as the use of keywords helps with ranking higher in search engines in order to increase the flow of traffic to your website. So, you might be wondering what are keywords exactly, and how they relate to Search Engine Optimization. Keyword optimization is specific words that are analyzed and selected to target and help drive the qualified audience you are looking for from search engines to your website. Target keywords are extremely important, as choosing the correct keywords plays a huge role in your internet marketing, and are words that sum up everything on your website, including images, copy, video, etc. There are four main categories in which keywords can be summed up, which are commercial keywords, transactional keywords, informational keywords, and navigational keywords. Informational keywords are keywords used when searchers look for an answer to a specific question or general information. Navigational keywords are keywords used when searchers intend to find a specific site or page. Commercial keywords are keywords used when searchers look to investigate brands or services. And lastly, transactional keywords are keywords used when searchers intend to complete an action or purchase. More importantly, choosing the keywords your customers are looking for will help drive them to your website.

There are plenty of keyword optimization tools and resources that can aid and guide you in searching for the most popular keywords, that are also the least competitive. The Free Keyword Tool is a website that can help you find some of the most suitable keywords for you and your website. Other websites that can guide you are websites such as Keyword Research Guide, Ubersuggest, Keywordtool.io, and more. Start your keyword research today in order to get the most out of your Search Engine Optimization, and introduce more customers to your website and products and services now.