Brand's reputation is managed intensively in the organizations to generate a positive perception in its customers and enable differentiation. But, what are the arrangements for being hired as a good employer?
Employees are part of a group of collaborators that organizations need to value with the highest interest rate because they are individuals with a lot of talent and that's a reality.
A good employer is not necessarily related to offering superior salaries to the labor market without additional economic benefits. Employer brand management needs to work towards harmony between the human talent and marketing management process and definitely needs an initiative with clear objectives in terms of skills to retain and attract talent.
Every now and then, people looking for employees have the reputation of working in the design world. Selection processes have many years, to begin within a single life (employer choose his employees), to convert to double life: it is the aspirant who decides whether this will be his future job and to decide to invest in different sources that are more available as social networks, among others.
From the point of view of employees, the reputation of the organization in which it is built is based on trust, admiration, and respect that belongs to the poor. Charles Fombrum (Co-founder of Reputation Institute) defines it as “the expectations that the person has in relation to the company and what it means the company has been successful in meeting their expectations. The better you are, the better your reputation will be. How much do I care, it will be ”
To manage the brand as an element of attraction and retention is a strategy to train the most talented and therefore differentiate in an entity that is more competitive.
Are there any of the elements that can make a company a “good employer” or an “appetizing company”?
Organizational culture, directive capacity, clarity of objectives, communication and leadership styles, humanitarian management policies, livelihood activities, promotion of sustainable living styles, work-life and work-life balance, are some of the characteristics that identify companies that manage their brand as employers.
Definitely, managing the brand as an employer is not an astute relationship not only with communication; Requires all action: Sustainable behavior for a long time.